Remember, this information is not presented as a way of comparing the bookmakers’ margin, because we’re only using a sample of one game – a firm can change their overround from one game to the next.īut for the purposes of this article, the average margin built into the Premier League match result market by some of the most popular bookmakers in the UK is 5.4%. When you compare the five bookmakers mentioned above, here’s their respective margins in the match result market: We’re going to use a fairly generic Premier League game as our sample: Aston Villa vs Newcastle United. Their odds should be reflective of the general market (excluding the soft books).They deliver the most widely-used betting sites/apps in the UK.So instead, we’re focusing on odds supplied by five firms – bet365, William Hill, Betfred, Ladbrokes and Betfair – for two main reasons: You can take those odds, but note that you will be missing out on the perks of betting with a major bookmaking brand – not to mention the security and peace of mind of betting with a multinational corporation, rather than a firm ran from somebody’s garage in Curacao.

offshore firms that are far less price-sensitive. When you fire up an odds comparison site to examine each bookmakers’ prices, you’ll notice that more often than not, the best-priced firm for any given football betting market will be a ‘soft’ book, i.e.

If you haven’t read that post, it’s perhaps best to do now – it will make this following article a lot easier to understand.īut if you just want to know what the lowest margin betting markets are when punting on football, you’ll find your answers below. If you read our previous article on how to calculate bookmaker margins, you’ll now have an understanding of what the margin/vig/overround is and how you can easily work it out – helping you to identify better value bets.

Worst betting app in uk